Everything you need to know about making thousands selling digital products
Is having a digital product that invoices multiple 5-7 digits your dream?
So I have good news for you: it is possible, yes it is possible, there are tons of people who are making this every day; why can't they do the same?
1. Having an is not the same as having a digital business.
2. Info products are not only online courses, but also:
? Ebooks
? Audiobooks
? Spreadsheets
? Online courses
? Webinars, Congresses, and Masterclasses
? Subscriptions
? Coaching (group or individual)
? Consulting
? Mentoring
Today you will learn everything in the digital market, and you can cut the path and be part of the team of people who earn money selling their knowledge.
There will always be someone better than you and me, so:
1. Don't be best. Be different.
And if it doesn't exist yet, it can appear and bring down your numbers.
But do you know what will never happen?
I am having someone like you. Even if that person tries at all costs to imitate everything you are doing.
This is something that no one, no matter how powerful, the size of the capital to invest, will be able to take from you and your brand.
With its flaws, qualities, and its history. A 100% exclusive combination that forms the personality of your brand.
On the sales page, I reinforce the copy that it is not a course that will teach only the person to write well because that is the obligation of any writer, whether he is a millionaire.
I reinforce that a millionaire writer needs to develop these 4 skills in addition to writing:
? Copywriting: knowing how to write to create desire.
? Marketing: attract an audience.
? Storytelling: Telling stories that connect.
? Creativity: communicate with more emotion.
2. Make sure your audience is interested in your product
Before taking action or spending weeks creating your info product's content, find out if people see the need for a solution to the problem you promise to eliminate.
More comfortable to sell to people who have a problem needing a solution than to convince the public that they have a question that you need to solve.
Before writing a single line or recording your first lesson, it is essential to do any survey with your audience.
If you don't have a customer base or email list, you can use these alternative sources:
? Google and YouTube: Use these two significant search engines to your advantage to find out if your idea of ??a digital product appears as a search result on the first pages.
? Are there relevant ads on the page? If so, it means that there is interest from other people and companies in investing to reach an audience.
? Are there other info products available on the digital market being sold on Clickbank, Jvzoo, and warrior plus?
? Search Amazon and see if there are books, preferably on the bestseller list, on the same subject as your info-product.
? Instagram: This social network is a great channel to test your audience with an informal survey using Stories features, such as polls and question boxes.
? Create a "digital bait" like an ebook, and see if it attracts many downloads.
? Look for Facebook groups related to your info-product topic and see if there is interest there, either by posting about it or reading comments.
3. Selling is more challenging than creating the product
Without the right motivation, we don't act.
Without wanting a product or service, even if unconsciously, we don't buy.
Creating content for the online course, an ebook, or mentoring is not the most challenging part.
The biggest challenge is to sell this info-product.
Many people have good ideas, most know how to deliver, but definitely, not everyone can do it with excellence.
Delivery is essential, but you need to worry about having people interested in what you are creating.
If you are much more concerned with creating the course, invest 2 or 3 months of your time recording classes and complete teaching experience, but only after finish everything you think about one or another marketing action. Can you be sure that this digital product is bound to fail?
The proportion of energy and dedication for each activity is unbalanced.
We can consider ideal marketing first and then deliver a more excellent guarantee that your time invested will have been worthwhile.
It is widespread that students make suggestions or demands that you had not thought of before at the beginning of the delivery of a new course.
And if you want to meet your customers' expectations, what do you have to do?
Rewrite the course again, wasting your initial investment of time that could be better spent on marketing.4. Create a cause to win over your customers
Selling an info-product, of whatever category, is the most challenging part. However, creating a cause will help you in this quest.
Have you heard of Simon Sinek's Golden Circle concept?
He affirms that a good part of the companies keeps their communication in "WHAT."
In other words, the focus is on what they sell, be it a course, shoes, or interior decoration services.
Some go a little further and show them HOW: how this product or service is delivered to the customer, drawing attention to features.
However, very few companies reach the essential part, the big difference, which is WHY.
Why did you or your company start selling shoes or decorating services?
That is, they can focus their time and energy on what they like to do most: writing.
When you create this cause, this movement, it brings a sense of belonging to people.
Suppose you create an exclusive space, such as the Community of Introverted Millionaires. In that case, so that people can share their experiences and doubts, the cause becomes even more vital and the chances of you selling other info products to the same customers are more significant.
5. If you have a single info product, you are losing money
Experienced entrepreneurs know that their revenue increases when you sell new products to old customers.
The logic is simple:
According to Philip Kotler, acquiring a new customer is 5 to 7 times more expensive than the cost of acquisition for an existing customer base.
So, if you only have one product or service to offer, you are spending, on average, 5 to 7 times more time and money to grow.
Anyone who has used upsells at least once knows what we are talking about.
Making a second offer right after purchasing the first product/service has an average 20% conversion.
For a long time, I believed that having a single product was essential to focus on.
Developing a mat of products is what will guarantee much higher profitability for your company with less effort in acquiring customers.
This conveyor belt is nothing more than designing your customer's purchase journey.
Follow this example:
If he bought exercise training, you should ask yourself:
How can I help him in this transformation by offering a new product or service?
? Supplements?
? Recipe ebook?
? Online Coaching?
? Training application?
? Winning Mindset Course?
And to be clear:
You should not create all the products and services on your mat in one stroke.
Then you would commit another sin, which is the lack of focus.
Ideally, it would help if you progressively mount this path.
Start with two offers and, over time, grow to five, seven, ten.
Up to the point where you can meet all your customer's needs points very well.
And be able to use all the power of marketing to sell new products to old customers.
6. What worked in the past will not always work in the future
In 2012 there were no many digital products on the market, and the competition was low.
The best-selling digital products were ebooks.
In 2013-2014, the scenario changed utterly, and courses started to surpass ebook sales; this is because the market has matured, online transactions have become more reliable, and more people have begun to know the world of online education. The added value of a course was much greater than that of an ebook.
And nowadays, I don't even believe that starting with a course, much less with an ebook, is the best choice.
If I were starting from scratch today, I would choose to sell customized solutions, such as mentoring and consulting.
I would seek to deeply understand my audience's pains and desires, reading all the comments, messages, and also during the delivery of this product one by one.
It is easier to sell. You can charge a higher price for being a personalized product. You can still better understand your customers' minds only to create a more standardized digital product that resolves joint pains.
Does that mean it will work forever?
Certainly not.
The digital market is ten times faster than the traditional market. The changes happen at such a frantic pace that everything can change in the blink of an eye.
But don't be afraid to ride this wave: if you are prepared to adjust the sails to the wind direction, you will never lose relevance in the long run.
I have already had to change many things within Viver de Blog's business model, and I have only one certainty about the future: that it is unknown, but that we will be ready for it.
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