How to influence people to grow your audience and authority on the internet
Would you like to know how to influence people, create a loyal audience, and an absolute authority on the internet?
Today Everyone who works on the internet and makes money selling their products, services and achieves good results thanks to the power of influence.
That's because other people influence 99% of all decisions we make.
However, when we think of ourselves, we believe that only others are influenced. We own our destiny, and our actions are 100% conscious.
We underestimate how much we are socially influenced because we don't realize when that influence occurs with us. After all, who influence us is invisible.
Let's get to know the mechanisms of persuasion used by excellent influencers.
Are we all middle products?
How much does the environment around us influence us?
How much will our willpower impact on our life journey?
Are we the average of the environment in which we live or are we able to change any reality on our own?
Do children who grow up in poor neighbourhoods tend to score poorly at school because schools are low or because their relatives are less educated?
Some studies were carried out through programs such as "Moving to Opportunity", in which some families gained the opportunity to move to better neighbourhoods, while other families remained in the same region.
The result, after years of the change, was surprising. The family that moved:
? Children were 35% less exposed to crime.
? Children were less likely to have asthma attacks.
? Adults were less likely to become obese, have a psychological disorder or clinical depression.
? Adults close to 25 years old earned 33% more than people of the same age who did not move.
? And the sooner a child moved in, the more significant the difference in long-term results.
The study showed that by moving very early, a child could in the future earn $ 300,000 more throughout his career than a child who did not move.
In this case, the study concluded that, yes, the place where you live and develop can have a significant influence on who you become and the success you achieve.
The strength of the group over the individual
Most people use mental triggers, shortcuts of the mind to make decisions.
There are millions of books in the world. No one has the time to filter which is the next best choice for reading logically.
I don't know about you, but nowadays I only read books that are recommendations from people I trust or that I recognize as an authority on the subject I'm trying to learn about.
So we use other people as a filter. If a book is on the bestseller list, we are more likely to skip the description and buy it.
The same is true with a series on Netflix. So much so that the platform recently launched a change that shows the most-watched series and films of the day.
If most people use and like it, it must be good, right? The chance of error will be less.
Although not always true, our mind prefers to believe so and makes the choice according to what others have chosen before.
Dessert: Double Chocolate Cake or Lemon Pie?
You just had lunch with a group of friends and the time came when the waiter came to ask about dessert and coffee.
You are undecided between chocolate cakes or a delicious lemon pie, but something different happens.
None of your colleagues accepts a single dessert.
And now? What do you do?
You know what you want: both the chocolate cake and the lemon pie, but. You miss this opportunity.
Have you ever done something like this? Not to be "different" or even "inconvenient"?
Most people like to be friendly, sweet, and afraid to be excluded from a group.
Nothing is more potent than the trigger of social proof, especially for those just starting.
If you are referred by someone who already has a good reputation in your field, that person's authority is automatically transferred to you.
And the more people support and trust your work, the stronger your power of influence becomes.
We need to stand out (but not so much)
The more people have an asset, and the less interested new people become in having or using it.
Most of us don't want to be the only one using something, but if a lot of people start using it, we want to be in the opposite direction.
A "fad" is only legal when it is new and little known. But when this "fad" becomes global, there is a strong resistance to continue with it.
Have you ever wondered why luxury car brands offer more personalized colours than brands that sell a popular car?
On average, a BMW is available in 2x more colours than a standard Honda car.
Imagine the following situation:
You just bought a new car. You show it to some friends until you find out that one of them decided to buy the same car after you. Same brand. Same car. Same year.
How would you feel?
When teachers asked their MBA students this question, most responded that they would be irritated, disappointed, and betrayed.
Now, when these teachers asked the same question to firefighters, virtually none of them responded that they would be sad or angry.
One of them even replied: "Fantastic, let's start a car club".
The search for the difference c iação may differ when analyzing different classes, as varied cultures. That is why the importance of knowing your persona very well, to be able to influence you in the best possible way.
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