How the experts selling a digital product - A guide to generating results online.
Who wants to be a millionaire?
The not be that you have made a vow of poverty and decided to live as one monk, it is inevitable that this idea you please too, not is it?
But calm, not is good as well. Having one or more millions in your account is a dream of many people, but the truth is that few can.
What would be the difference between those that hit the only live trying? There is a pattern of response.
Everything depends on a set of factors, but the main thing is HOW YOU SELL YOURSELF!
The sale is key to any business, but it seems that some entrepreneurs are doomed to suffer from the lack of it, while others dominate, start selling from early his image, and dedicated to learning the right techniques to use as instruments of infinite profits
Selling a lot requires a mix of.
Mindset, attitude, technique, and scale.
The mentality to unlock any belief limiting as to gain financial, attitude to face the day to day and deal with the goals, techniques to make the process easier and scale to multiply the gains as many times you want ( scale is one of the three pillars essential in the business of success).
Follow this pattern and see how things start to flow better.
The focus of my work involves all those areas that just for you to say, but today in this article we will focus on two recent: technique and scale, while the others appear in a few moments.
The purpose here is to show how the sale of a digital product can happen almost like magic with the use of strategy, copywriting, and persuasion. Are you ready to learn how to sell it correctly?
I want a slice on the lucrative market of digital products!
Digital marketing encompasses the practice of promoting products or services through the use of electronic channels, to get to consumers quickly, so relevant, personalized, and more efficient.
In this scenario, we find what we call digital product producers the entrepreneurs that produce products of information. Among these products, are courses online, e-books, spreadsheets, documents, graphics, presentations in PowerPoint, audio/podcasts, and other formats that allow teaching anything to one audience interested.
This type of product has one series of advantages for entrepreneur, for example:
* • Low operating cost (because they are digital product formats).
* Ease of distribution (via the Internet).
* It does not require physical space for storage (stock).
* You can automate the process of sale and delivery (sale in the pilot automatic).
* You can have an Excellent profit margin (some allow 1000% of the profit).
* Scale and recurrence (sale one time and profit for time undetermined).
Two ways to sell a digital product
There are many ways to sell a digital product, but within the industry, two forms are more practised: funnel of perpetual sales and launch.
But since already warning that one does not eliminate the other. A digital entrepreneur can be worth the two processes for how to sell simultaneously various types of products and be able to achieve their financial goals.
#1. Perpetual funnel
The perpetual funnel is only one ' semantics variation ' of the traditional sales funnel that marketing has been using since grandma's time. A process that drive or accompany the customer to from the moment in which he takes knowledge of the product your company to the closing of the sale.
Nothing more is of that one model strategy that shows how to clear each stage followed by the consumer until the time exact of purchase. Incidentally, if you do not have a model of hopper designed for your business, you are ignoring one of the essential strategies.
In the case of the perpetual funnel, the same product, usually with a low ticket, is offered on a recurring basis for the leads generated in the business. For example, one visitor to sign up for your list to download an eBook, after downloading, you send a sequence of content and then, at some point, indicate your digital product that is for sale.
If he buys, okay, you got what you wanted. In that case, you start a new sequence, and if possible, send a new offer in the future. But if he does not buy, you restart the series again sending more content, using copywriting and some triggers mental, and offers the same product as many times as necessary, until he buys.
This process is usually done so automatically and allows for selling the digital in perpetuity.
#2. Launch
In lines general, the launch is one method of marketing that relies on many elements, both traditional marketing, as the digital to generate streams of income in the short space of time. It is of Jeff Walker, the creator of the formula of the launch, the famous phrase: "If I had to teach only one thing to my children, I would say: learn. Copywriting"
In this case, applying If one strategy of preparing for a big event, where the sale of the digital product is made. Unlike perpetual funnel, a launch is more focused on medium and high ticket products.
The idea is to generate anxiety, exclusivity, and a sense of shortage to make the sales flow in the period of release, which can be from one day or several weeks.
After this period, the sales are closed and only be open for another opportunity.
In addition to the more traditional release, there are other types:
* Launch Lightning (a launch made of sudden lines);
* Affiliate Launch ( where the producer opens the sales of his product for an affiliate to sell it );
* Launch Seed (generally used to validate and sell a product within a group of customers, even before it expires);
* Perpetual Launch ( like with Perpetual Funnel, but in this case, is If one event to open the sales to then put everything in the automatic pilot );
* Launch Spartan (consists of shooting 1-2 emails that can be combined or not with a webinar and one interview of sales killer).
Now is time to apply what you learned and start selling like crazy, it is time to be a pro seller. And make thousands of dollars selling digital products or services.
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