Care you should consider not to create a digital product that does not sell.
Becoming a digital entrepreneur is not difficult. If you have mastered a subject, have willpower, dedication, and determination, it is possible to transform your knowledge into highly profitable products.
However, attention to some details can be a decisive factor in the sales of your digital products. Therefore, we have selected five precautions that you need to avoid when creating a digital product: Check out!
Operating niche
The definition of the operating niche is decisive for the success of your product. Market research counts a lot when defining a niche, so it is essential to study if there is, and what is the demand for the topic you intend to address.
Do a detailed search on the search volume for the keywords of the content you intend to elaborate. Use Google Keyword Tools for this. Then search the most used search engines for these keywords. The intention here is to find out the number of materials similar to what you want to create. The analysis is simple: the greater the volume of searches for a particular word and the smaller the number of results found, the better.
Then, immerse the materials found and analyze which are the most relevant. Purchase competing for digital products that are most interesting and have the highest sales volume. In this analysis, your objective is to check if there are no materials on the market similar to what you intend to produce, concerning content and even to find a competitive differential for your product. That way, you will be able to find a niche of work and define which audience you want to conquer!
Sales page
Your sales page is the channel where the prospective buyer has more direct contact with your product. Therefore, it deserves attention and care.
Having a page with good usability and a professional appearance helps considerably. Also, make sure that the content does not contain English errors and provide detailed information about the product. To instigate the sale and strengthen a customer's trust with your brand, we have separated some information tips that can be displayed on your page:
- Number of copies sold;
- Testimonial from buyers;
- Extra content related to your material. They can be posts on your blog with tips, tutorials, interviews, webinars, forums, and video classes. The important thing is that the content is an aggregator of value for your product;
- Customer service channel, which can be a "contact us" via email or chat, for example;
- Sample of your digital product. Consider making a chapter of your e-book, video class, or podcast available. The important thing is that the sample is interesting to encourage the buyer to purchase your product.
Quality of content
The quality of the content of your digital product is essential to encourage referrals. A satisfied customer can bring new consumers through referrals and, also, the so-called buzz, which is that "little noise" that occurs on the Internet and can come as a form of "like,", share or "retweet," for example. So be very careful with your material!
Avoid content that is "more of the same." Have a competitive advantage. Offer a differential concerning the product offered by the competition.
Price x value-added
In a competitive market, the price of a product is always an essential factor. As a digital product, where production costs considerably less, be careful with the price set for sale.
It is necessary to research the price charged by the competition in similar products. A tip to be able to raise it a little more is to assign added value. In addition to the e-book that you will sell, for example, provide the buyer with a brief consultation, participation in exclusive virtual debates, etc. Do not forget to inform the extra benefits that this buyer will have when purchasing your digital product.
Advertising investments
Without disclosure, your potential buyers will not know about your digital product. The idea is to promote it as much as possible, but with some care not to waste efforts and money.
Work with a targeted audience—research where to find it and how to achieve it. Have a strategic plan for disclosure, taking into account your goals, and consider Affiliate Programs, which in addition to making your digital product known to more people, does not require you to take money out of your pocket as an investment, but only a percentage of sales.
Always follow the competition, your niche, and what consumers are looking for. The analyzes will help you define where to invest or cut expenses, optimizing your product's promotion.
Now that you know the essential care to create a profitable digital product. Is necessary to start applying what you have learned here
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